Pick Wayne's Brain

February 6, 2010

Boycott the Super Bowl


NOTE: Instead of watching the game, watch Puppy Bowl VI, on Animal Planet, starting at 3 PM ET.

CBS has decided to break with long-standing policy and start allowing advocacy ads during Super Bowl 44 (or, as the Romans would have called it, SVPER BOWL 44.) Well, not just any ads. They have to be “responsibly produced,” which, apparently, means they only want to run ads of which right-wingers would approve. This year, Focus on the Family is paying nearly three million dollars to run an anti-choice a pro-life ad during the game. (According to FoF, the money to pay for the ad buy came from donations specifically meant to sponsor this ad, and not from their general revenues. Personally, I’m not convinced this distinction is a meaningful one. That two or three million dollars could have been put to better use than to pay nearly $100,000 per second of air time.)

CBS was criticized over its decision to air the FoF ad. After the criticism emerged, CBS then announced that they would be open to running other advocacy ads provided, as I said before, they were “responsibly produced.” But what does that mean, exactly? Who makes the decision on what is considered “responsible” and what isn’t? CBS has already rejected an ad from a gay dating site called ManCrunch.com. They claim that the reason for the rejection was financial, that they weren’t sure ManCrunch could pay the $2.5 million CBS would have charged them. But ManCrunch said they had the money and were willing to pay cash. They believe CBS is simply discriminating against them. Here is the ad they wanted to run.

That wasn’t so bad, was it? It didn’t turn you gay, did it? You still love the person of the opposite sex to whom you are married, don’t you? So why won’t they show the ad?

I guess what bothers me most about the so-called “pro-life” movement is their insipid hypocrisy. Sarah Palin even interjected herself into the controversy by posting an incoherent Facebook Note urging CBS “don’t cave.” Really, Sarah. Who asked you? Throughout her post, she referenced the fact that both Mrs Tebow and her own daughter, Bristol, CHOSE to have their babies (despite less-than-ideal circumstances.) They never say that either one was forced to have the baby against her will, they say these women “chose” to have their babies. Yet, if people like Sarah Palin had their way, no woman would be allowed that same “choice.” They would be forced, by law, to have their babies. So why is it only called a “choice” when you choose to have the baby, but something else when you choose not to have the baby? This hypocritical message is typical of right-wing conservatives who want nothing more than to control your sex life. (BTW, Sarah’s post is about how groups like NOW are applying a double-standard.)

So, unless CBS reverses its decision and turns down the FoF ad, I will not be watching the Super Bowl this year. I urge all of you to do the same. I’ll be sitting right here during the game, in case any of you want to talk about it.

UPDATE: CREDO Action has a petition you can sign asking CBS not to air the ad. You can get more information here.

UPDATE II: Famous lawyer Gloria Allred has brought up an interesting point that brings into question the veracity of the Tebow story. Abortion has been illegal in the Philippines since the 1930s. So, asks Allred, why would Mrs Tebow’s doctors even suggest such a course of action in 1987? See more here.



  1. I wonder if a threat to boycott any advertiser whose ad appeared adjacent to the Tebow ad, either before or after, on the same break, or a previous or following break, would create any backlash from other advertisers to drop the ad? I wouldn’t want my ad before or after the Tebow ad, if I were boycotted just for proximity. They could probably find advertisers who target only wealthy folks like Schwab and T.Rowe Price, etc.

    Comment by houseofroberts — January 30, 2010 @ 3:24 PM

  2. Not that I had any intention of watching the game before . . . you make some excellent points.

    I may you here tommorow!

    Comment by lass o delight — January 30, 2010 @ 5:33 PM

  3. “join”

    Comment by lass o delight — January 30, 2010 @ 5:33 PM

  4. Hilarious.

    Comment by notesofasexiststayathomefather — January 30, 2010 @ 6:55 PM

  5. More hilarious than you may know 🙂

    Comment by lass o delight — January 31, 2010 @ 9:03 PM

  6. I agree 100%. I guess it’s glad that CBS came out of the closet on whose political butt they kiss.

    Comment by Dave — February 6, 2010 @ 8:39 PM

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