Today, Saturday, November 30, is what is now known as Small Business Saturday®. From the website Snagajob, “The annual event was established by American Express in 2010 in an effort to recognize the small businesses that create jobs, boost the economy and preserve neighborhoods around the country.” Since then it has grown in popularity gaining Congressional and even Presidential recognition. More than a marketing campaign to get people to go out and charge things on their American Express cards, Small Business Saturday® has become a way of making a statement against the big box stores, whose names shall remain nameless, but whose worker mistreatment, trade deficit contribution, and shamelessly profit-driven operation, have helped contribute to the loss of the small business, owned by your neighbors.
Government assistance to employees of the big box stores, the ones in which you were implored to go spend your money on “Black Friday”, is much higher than the national average. You are, whether you want to or not, subsidizing the workforce of some highly profitable corporations. So instead of helping the already profitable corporations, why not help out the small businesses in your local communities? They’re your neighbors and, sometimes, your friends, too. And if you’re like me and don’t have a car that gets the greatest of gas mileage, you can save money, too. My local book store, The Book Cove, is within walking distance (if I was that ambitious), but only about a mile into the village. By comparison, the nearest Barnes & Noble, would cost me at least two gallons of gas to get there and back. Around here, gas goes for more than $3.50 per gallon, so if I have to pay even $6.50 more for a book from my local book store, it’s worth it. And it helps keep them in business. Whenever I want to order a book I don’t go online to do it, I go to The Book Cove. They’ve never failed to get me a book I wanted. I’m sure your local book store can be just as helpful.
Small Business Saturday® is a great idea, and one I encourage everyone to support. Your friends and neighbors will be glad you did.